Feature guide

Every CaseFlow feature, explained

A complete walkthrough of what CaseFlow CRM does — grouped exactly like the plan comparison, with a plan badge on each feature.

Quick start in 10 steps

Install CaseFlow from the Shopify App Store.

Connect your Shopify store with a one-time secure authorization.

Let the first Shopify sync import your customers, products, orders, and locations.

Configure complaint types and channels in Settings.

Invite your team and assign roles.

Create your first complaint using the + New Complaint button.

Set response and resolution SLA targets (Growth and Pro).

Embed the self-service portal on your store so customers can open tickets.

Turn on auto-assignment and scheduled reports (Pro).

Share your public status page so customers can track status anytime.

The sections below document every feature in the full plan comparison, with the plan each one is available on.

Shopify integration & data

CaseFlow connects to your store over secure OAuth and keeps customers, products, orders, and locations current inside every ticket. Limits scale by plan.

LimitStarter$19/moGrowth$49/moPro$99/mo
Monthly tickets100500Unlimited
Synced customers50,000150,000Unlimited
Orders for lookup2002,00015,000
Agents310Unlimited
Shopify syncManualWeeklyDaily
Free trial14 days14 days14 days

Shopify integration & OAuth

All plans

Install from the Shopify App Store and approve scopes once. CaseFlow reads your store data with a token — no passwords are ever shared.

Manual sync (on-demand)

All plans

Pull the latest customers, products, orders, and locations from Shopify whenever you want with a single click.

Automatic sync schedule

Weekly · Daily

Growth syncs every week and Pro syncs every night, so your data stays fresh without anyone pressing a button.

Order lookup in complaints

All plans

Search any Shopify order by number or customer and attach it to a ticket so agents see exactly what was bought.

Product & SKU sync

All plans

Every product and variant syncs in, letting you pinpoint the exact item — and SKU — behind a complaint.

Synced customer directory

All plans

Shoppers import from Shopify with order history and spend, ready to attach to complaints. Capacity scales by plan.

Sync logs history

Growth & Pro

Review every sync run — what was pulled, when, and any issues — for full visibility into your data pipeline.

Complaint management

A structured complaint workflow built for real operations — unique codes, two views, full status and priority control, and multi-product support.

CIZ-0142 · Board
Critical
High
Online
Resolved

Complaint tracking & codes

All plans

Every complaint gets a unique, shareable code for easy reference across your team and with customers.

Table view & Kanban board

All plans

Work the queue as a sortable table or drag tickets across a Kanban board — whatever fits your team.

Status & priority tracking

All plans

Move tickets through Open, In Progress, Resolved, and Closed, with Low, Medium, High, and Critical priorities.

Online & store channels

All plans

Tag each complaint as online or store/branch so you can see where issues originate.

Link to order & product

All plans

Connect the relevant Shopify order and affected product to a ticket in one click for full context.

Multi-product complaints

All plans

Log several products on a single ticket, each with its own issue details — ideal for multi-item orders.

Bulk actions & filters

All plans

Filter by status, type, channel, priority, agent, and SLA, then update many tickets at once.

Custom complaint types

All plans

Define complaint categories that match how your store actually operates.

Auto-assignment rules

Pro

Route new tickets automatically by priority, category, or channel using specific, round-robin, or least-loaded methods.

Customer portal, self-service & email

Let customers help themselves — open and track tickets from an embeddable, no-login portal — and keep them informed by email at every step.

Open a support ticket
No login required
Email
Issue

Ticket CIZ-0142 created · track status anytime at your live link.

Self-service ticket portal

All plans

An embeddable, no-login widget where customers open new tickets and track existing ones. Add it via inline iframe, a site-wide floating button, or a shareable link. Branded on Pro.

Customer portal & tracking

All plans

Customers look up complaint status, reply, and attach files from a public tracking page — no account needed. Branded on Pro.

CSAT satisfaction ratings

All plans

Collect a satisfaction score directly from the portal once a complaint is resolved.

Email notifications

All plans

Customers receive email updates as their complaint progresses. Sender and reply-to are branded on Pro.

Branded emails

Pro

Set a custom display name, reply-to address, subject prefix, and footer. Delivered from our verified domain — no DNS setup.

Auto email on status change

Pro

Automatically email the customer every time their ticket changes status, with zero manual effort.

@Mentions & notifications

Growth & Pro

Mention teammates on a ticket and get in-app bell notifications so nothing slips through.

Role-based access

All plans

Assign Admin, Manager, Agent, and Viewer roles so the right people have the right access.

SLA & status page

Set service targets, catch breaches before customers complain, and keep shoppers informed with a public status page.

Critical · responseon track · 12m left
High · resolutiondue soon · 48m
Medium · resolutionbreached · +2h
Low · responseon track · 5h left

SLA rules & breach alerts

Growth & Pro

Set response and resolution targets per priority. Breaches are detected automatically and flagged green, amber, or red across the workspace.

Public status page

Growth & Pro

Give customers a branded page to look up complaint status by email or phone, without logging in.

Status page notices & schedules

Pro

Post announcements and scheduled notices to the status page to keep customers informed proactively.

Analytics & reporting

Understand why complaints happen and prove your team’s performance — from a quick dashboard to 20 exportable reports.

OverviewTrendsAgentsSLACustomersProducts
4.6h
Avg resolution
94%
SLA compliance
Sizing
Shipping
Defect

Analytics dashboard

Basic · Advanced · Full

A basic dashboard on Starter, advanced analytics on Growth, and the full six-tab suite (Overview, Trends, Agents, SLA, Customers, Products) on Pro.

Agent & product analysis

Growth & Pro

See which agents resolve fastest and which products, sizes, SKUs, and colors generate the most complaints.

20 report types

Pro

A full reporting library — see the complete list below — each filterable by date range and exportable.

Scheduled email reports

Pro

Email any report to your team automatically on a daily, weekly, or monthly cadence.

CSV export

Growth & Pro

Export complaint data to CSV from analytics and lists for your own records or external tools.

Excel export

Pro

Export richly formatted Excel workbooks, including multi-sheet exports.

Full data export

Pro

Export all of your complaint data at once to keep records or feed external BI tools.

The 20 Pro report types

01Overview Summary
02Daily Ticket Trend
03Status Distribution
04Priority Distribution
05Channel Distribution
06Agent Performance
07Resolution Time Analysis
08SLA Compliance Report
09CSAT Satisfaction Report
10First Response Time
11Complaint Types Breakdown
12Product Issue Analysis
13Size & Color Issues
14SKU Complaint Report
15Top Complaining Customers
16Repeat Complaint Customers
17CSAT by Customer Type
18Store / Branch Performance
19Unassigned Tickets Report
20Full Data Export

AI Assist & automation

Pro merchants get an AI layer that triages, drafts, and reads the room — turning raw tickets into ready-to-send responses.

AI Summary: Customer reports a sizing issue on order #1042. Sentiment negative. Category: Product · Sizing. Suggested reply drafted — ready to send.

AI Assist

Pro

An AI layer over your complaints that speeds up triage and replies. Available on the Pro plan.

Auto-categorization

Pro

AI reads each complaint and suggests the right type and category automatically.

Draft reply suggestions

Pro

Generate a complete, on-brand first response that agents can edit and send.

Thread summary

Pro

Summarize a long back-and-forth into a few lines so anyone can pick up the ticket.

Sentiment analysis

Pro

Gauge whether a customer is frustrated, neutral, or happy to prioritize accordingly.

Branding & operations

Make CaseFlow feel like your brand, keep a record of every action, and get help at the level your plan includes.

Logo upload & brand color

Pro

Upload your logo and set a brand color that carries into the portal and emails.

Audit log

Pro

A complete, tamper-evident trail of every action across your workspace for compliance and trust.

Onboarding wizard

All plans

A guided setup connects your store and logs your first ticket in minutes.

Support

Standard · Priority · Premium

Standard support on Starter, priority on Growth, and premium support on Pro.